From September 14–16, 2026, BCWW (BroadCast WorldWide), hosted by Korea’s Ministry of Culture, Sports and Tourism and organized by KOCCA, took place at COEX in Seoul, this year’s edition brought together 400+ companies from 17 countries.

IX Distribution presented a slate of titles spanning urban romance and costume drama. Throughout the event, our team welcomed buyers from Korea, Japan, Southeast Asia, the Middle East, Europe, and the Americas, discussing licensing opportunities for our titles and exchanging insights on broadcast needs and content preferences across different markets.

Innovation in Practice, Thoughtfulness in Every Detail

Beyond business meetings, our creative touches also drew attention

Digital Catalog, Efficient Connections

We introduced visitors to the “MarketPlace” online platform on our official website. Buyers can browse our catalog, watch trailers, and send inquiries directly online—putting our entire catalog at their fingertips and making project review more efficient.

Creative Giveaways, Thoughtfulness in the Details

We created a BCWW-themed fridge magnet featuring our mascot Ninian in a traditional Korean hat, with the COEX building at the center and blooming mugunghwa around the border.

The rotating centerpiece echoes our annual theme, “Riding the Wind to New Blossoms,” symbolizing flow and flourishing. A small gift that speaks to our sincerity in every detail.

Looking Ahead

As Korea’s largest broadcasting and video content marketplace, BCWW brings the global industry together each year. This year, our booth welcomed buyers and peers from many countries. Through many face-to-face conversations, we gained a clearer understanding of different markets—a valuable reference for our future content selection.

Until we meet again—the future is full of promise.

Thank you to everyone we met. IX Distribution is honored to return to BCWW year after year. With content as our shared passion and copyright collaboration as our bridge, we look forward to bringing more outstanding Chinese stories to audiences worldwide.

Contact Us：https://ixdistribution.com/contact

2026 BCWW Wrap-Up | A Seoul Rendezvous, and the Journey Continues for Great Stories